Maryam Rafatjah*,  Azam Fallah Cefidkooh**

Abstract

The culture of clothing and dress style represents the values, attitudes and the culture of that community and people, specialy youths.  The study aims at investigating the clothing culture of youth and its correlates in Tehran. This study was conducted on youth of 18-35 in two districts of 2 (high SES) and 16 (low SES). The sample was selected via cluster sampling method.

The findings of study show no significant difference between the boys and girls' dressing style in the studied districts (2 &16) generally.  .At the feminine parties of  district 2, wearing the low cut dresses were  fourfold of district 16. Although there was no significant difference in the colors of clothes between boys and girls, but overally the use of bright colors in district 2 and the use of dark colors in district 16 were more prevalence.

Based on the inferential analysis, boys's style of clothing has a direct and significant correlation with their age, education, cultural capital, purchasing criteria, and their values and attitudes.

Religiosity had a strong inverse correlation with boy's style of clothing, meaning that religious boys tend to wear more traditional and conventional style.

According to the findings, the style of clothing has a significant correlation with the respondants' values and attitudes. But this relation is somehow different among boys and girls. The relation is direct among boys and reverse among girls. This means that among girls more traditional attitued and values cause to their more tendency toward modern styl of clothing. This pattern in parties appears with feminine clothing style and less cover dresses and in the public spaces appears with non Islamic cloths and appearance.

Key Words: Clothing style, Clothing selection, Purchasing criteria, Modernity

*.Associate Professor of Anthropology, University of Tehran; This email address is being protected from spambots. You need JavaScript enabled to view it.

 **.M. A. at Science and Art University; This email address is being protected from spambots. You need JavaScript enabled to view it.  

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