Seyed Yaghoub Mousavi*, Seyed Yaser Ghorbanpour Ganji**

Abstract

The purpose of this study is to investigate the sociological behavior of citizens of Mazandaran province in the presidential election. The research was conducted through descriptive-analytical cross-sectional study using researcher-made questionnaire. The statistical population of this study was men and women of 18 years and older living in Mazandaran province. The sample size was 384 calculated based on Cochran's formula. Result of study indicated a significant difference between occupational and Educational categories in terms of electoral behavior. Based on the outcomes of linear regression, national identity, social networks, media, value preferences and spiritual identification had the most significant impact on electoral behavior, respectively.

Keywords: Electoral Behavior, National Identity, Social Networks, Social Trust, Media

*.Associate Professor, Department of Social Sciences and Economics, Alzahra University, This email address is being protected from spambots. You need JavaScript enabled to view it.

**.Ph.D. in Political Sociology, Department of Literature, Humanities and Social Sciences, Islamic Azad University, Science and Research Branch, This email address is being protected from spambots. You need JavaScript enabled to view it.

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